Monday, September 19, 2011
Starting a Business? Get a Digital Footprint. Today-Facebook Ads
So, this post will focus on Facebook Ads step by step.
I. HAVING A DIGITAL FOOTPRINT
You all know what a footprint is, but you may not have thought about having a digital footprint. This is an imprint of what people can find out about you online. If you Google my name (Janice Friesen) you can find out a lot about me. Most of it is stuff that I have intentionally put online. I recently searched for one of my customers and found out wonderful things about his life and the things he has done.
Your company digital footprint should be something that shows you in a good light and lets your customers know what you want them to know about you. Facebook is just one part of that digital foot print. You do not even need to have a personal Facebook account in order to create a business page or ad.
II. THE FIRST PLACE TO GO
There are very clear and helpful directions for how to do this in the Facebook Help Center. To get to that you go to http://facebook.com and then at the bottom of the page click on HELP. You do NOT have to log in.
III. CREATING A FACEBOOK PAGE OR AD FOR YOUR BUSINESS
You can start with a Business Page OR an Ad. A Page is a place where you can communicate to your customers about what you are doing. People can "like" your page, but it does not give them access to your private information or information about others who like the page. When anyone clicks "LIKE", a message about your business is posted to their wall stating that they like your business. You also receive an email about their connection to you and there is a number on the page that shows how many people "like" your business.
P.S. A free addition for my faithful readers. In